Please refer to the ABA's website for up-to-date information on the CFMP exam as questions change year to year. Please note that the outline of the exam (topics covered and the percentage of focus on each) vary from what you see in these flashcards as well. These are my originally created flashcards built to prep for the exam - they are not specifically endorsed by the ABA. *You are welcome to use them if they add value to your studies.* If you attended the ABA School of Bank Marketing, contact me if you need any assistance. 2021 Info (taken from links, below): - Data and Analytics 20% - Leadership and Strategy 21% - Ideation and Revenue Generation 20% - CX, Communication and Branding 25% - Compliance and Risk Management 14% https://www.aba.com/training-events/certifications/certified-financial-marketing-professional/prepare-for-the-exam https://www.aba.com/-/media/documents/training/certifications/cfmp-exam-outline.pdf?rev=daa6e3bfd9784483b7dda521b1ca16e8&hash=8A09D28203F2A75C07A7B6B2BD65458C
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