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Decks in this class (11)
Chapter 1 - Marketing Fundamentals
What is marketing 1,
What are the 4 historical busines...,
What are 5 important concepts of ...
24
cards
Chapter 2 - The Marketing Environment
What are external forces 1,
What are internal forces 2,
What are the 3 generational marke...
23
cards
Chapter 3 - Customer Behaviour
What is consumer behaviour 1,
What is another way to think of c...,
What has research found regarding...
34
cards
Chapter 4 - Market Research
What is marketing research 1,
What are metrics 2,
What are analytics 3
7
cards
Chapter 5 - Marketing to Organizations
What is b2b 1,
Who is the market of b2b 2,
What is typical in a b2b buying s...
12
cards
Chapter 6 - Segmentation, Targeting, and Positioning
True or false everyone is your cu...,
What is a market segment 2,
What is marketing position 3
25
cards
Chapter 7 - Products and Brands
What are non durable goods 1,
What are durable goods 2,
What are 4 elements of services 3
22
cards
Chapter 8 - New Product Development
What are 5 advantages of new prod...,
What is a disadvantage of new pro...,
What are 4 product market growth ...
9
cards
Chapter 9 - Pricing
What is a price ceiling 1,
What is a price floor 2,
What are the 6 kinds of demand or...
16
cards
Chapter 10 - Place and Distribution
What are intermediaries 1,
What are the 3 basic functions of...,
With the 3 basic functions of int...
26
cards
Chapter 11 - Promotions
What is outbound marketing 1,
What is inbound marketing 2,
What are the 5 components of the ...
14
cards
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COMM 204
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