This class was created by Brainscape user Julia SC. Visit their profile to learn more about the creator.

Decks in this class (16)

Chapter 1 ✨
1  cards
Chapter 5: The Self 🌸
Happiness,
Hedonic treadmill,
Need satisfaction
26  cards
Chapter 7: Attitudes 🛍
Attitude,
Attitude affective component,
Attitude behavioural compontent
22  cards
Political Identity
Political identity,
Epistemic needs,
Existential needs
15  cards
Textbook: Chapter 11
Two step flow model of influence,
Surrogate consumer,
Influence network
57  cards
Chapter 2: Perception 👀
Sensation,
Perception,
Sensory marketing
25  cards
Chapter 3: Memory and Learning 📚
Extinction of conditioned response,
Ucs,
Ucr
25  cards
Chapter 8
Involvement,
Elaboration likelihood model high...,
Elaboration likelihood model low ...
13  cards
Chapter 9 🥰
Classical economics perspective,
Consumer behaviour perspective,
Prospect theory
18  cards
Group Influence & Social Media
Reference groups brand communities,
Reference groups,
Reference group propinquity
18  cards
Income & Social Class
Gini coefficient,
Money and happiness hedonic tread...,
Money and happiness need satisfac...
16  cards
Creation and Diffusion of Culture
Continuous innovation,
Innovation,
Dynamically continuous innovation
10  cards
Cultural Influences on Consumer Behaviour
Cross cultural marketing standard...,
Individualism versus collectivism,
Uncertainty avoidance
16  cards
Chapter 4: Motivation and Affect ✨
Motivation,
Psychogenic needs,
Maslow s hierarchy of needs
23  cards
Research: Experimental Method
Qualitative research,
Quantitative research,
Quantitative research methods sur...
38  cards
Chapter 6: Personality, Lifestyles, and Values ⭐️
Segmenting,
Targeting,
Positioning
6  cards

More about
COMM 362

  • Class purpose General learning

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