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Consultancy in Marketing Research - A2024

This class was created by Brainscape user Anne-Sophie Verrier-Martineau. Visit their profile to learn more about the creator.

By: Anne-Sophie Verrier-Martineau
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Decks in this class (5)

S1/2 - Intro & Research Design and Data types
Describe,
What is marketing research,
What are the objectives of market...
12  cards
S3/4 - Qualitative research/Planning and collecting/Analyzing
What is exploratory research,
Describe the process of explorato...,
What are all the types of project...
5  cards
S6 - Quantitative Research: Planning and collecting
Why is it harder for descriptive ...,
What is the difference between pr...,
What is the difference between pr...
7  cards
S7 - Quantitative Research: Analyzing (Univariate Analysis)
What are the two types of univari...,
Describe what central tendency un...,
How to analyze a frequencies test
5  cards
S8 - Quantitative Research: Analyzing (Bivariate Analysis)
What do we use bivariate analysis...,
What all are the types of bivaria...,
Describe the bivariate analysis p...
12  cards

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Consultancy in Marketing Research - A2024

  • Class purpose General learning

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