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Henry Thorogood
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Decks in this class (12)
D2C01/C02 Factors that Affect the Price of Wine - Supply, Demand, & Costs
LEARNING OUTCOME
2.1 Understand the factors that contribute to the price of wine.
ASSESSMENT CRITERIA
2.1.1 Explain how supply and demand influence the price of wine.
2.1.2 Explain how costs associated with grapegrowing, winemaking, transportation, importation and sales and marketing contribute to the price of wine.
2.1.3 Describe how legislation and fluctuations in currency exchange influence costs and how the impact of these can be limited.
108
cards
D2C03 Business Engaged In Wine Production
LEARNING OUTCOME
2.2 Understand the types of businesses engaged in the production of wine
ASSESSMENT CRITERIA
2.2.1 Evaluate the different types of businesses engaged in the production of wine.
30
cards
D2C04 Options For Getting Wine To POS
LEARNING OUTCOME
2.2 Understand the options for getting wine to the point of sale.
ASSESSMENT CRITERIA
2.2.2 Evaluate different options for getting wine to the point of sale.
33
cards
D2C05 Reaching Consumer In Free Market - Retail
List major retail outlets to end ...,
Give a few examples of major supe...,
Which outlet has the largest shar...
31
cards
D2C06 Reaching Consumer In Free Market - Hospitality
Major sub sectors of hospitality,
Key features of specialist wine bars,
What kind of producers could be a...
8
cards
D2C07 Other Types Of Market
Define other types of market comp...,
Examples of countries with monopo...,
Benefits of monopoly markets to p...
12
cards
D2C08 Introduction To Marketing Wine
Give on definition of marketing,
In the context of marketing what ...,
What is the goal of marketing
5
cards
D2C09 Identifying The Product/Brand To Be Marketed
Stages of product life cycle,
Marketing strategy for the introd...,
Marketing strategy for the growth...
30
cards
D2C10 Analyzing Market & Identifying Consumer
What areas should an analysis of ...,
What is the most common way to an...,
How can swot be used during the m...
16
cards
D2C11 Setting Objectives Of Marketing Strategy
Why are clear objectives necessary,
Key areas of objectives,
List major types of marketing str...
4
cards
D2C12 Devising Marketing Strategy
What is the marketing mix,
What is the product in the contex...,
What should marketing communicate...
48
cards
D2C13/14 Monitor & Marketing Options
Why is monitoring marketing neces...,
Ways to measure the success of a ...,
List different ways in which comp...
3
cards
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D2: Wine Business
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