This class was created by Brainscape user Shona Neven.

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Decks in this class (14)

1. Factors that affect the price of a bottle of wine - supply and demand
What is defined as any activity o...,
What is the formula for calculati...,
What is net profit often referred...
82  cards
Abbreviations
Abv 1,
Aoc 2,
Avas 3
23  cards
2. Factors that affect the price of a bottle of wine - costs through the supply chain
Define supply chain 1,
What is the first stage of the su...,
Define capital costs 3
35  cards
3. Types of businesses engaged in the production of wine
What is an estate producer 1,
What are the main advantages of e...,
Can businesses have a range of es...
42  cards
4. Different options for getting the wine to the point of sale
What is the obvious advantage of ...,
What is another non financial ben...,
What is the main disadvantage of ...
32  cards
5. Reaching the end consumer within a free market - retail sector
Name a country where retail sales...,
Which retail sector has the large...,
What are private label wines in s...
29  cards
6. Reaching the end consumer within a free market - Hospitality Sector
Name two types of bars from a win...,
What types of ownership are commo...,
Name the benefits of being stocke...
23  cards
7. Other types of market
Name two types of markets that ha...,
What is the name of the only reta...,
Does sweden also allow independen...
36  cards
8. An Introduction to Marketing Wine
What is the chartered institute o...,
What defines a successful marketi...,
What are the five key stages of c...
15  cards
9. Identifying the product/brand to be marketed
What are the four stages of the p...,
Is it necessary to have a differe...,
What should the marketing strateg...
29  cards
10. Identifying the target market
What is segmentation 1,
True or false the target market f...,
On which four sets of variables i...
17  cards
11. Setting the Objectives of the Marketing Process
What is the first vital part of c...,
Name the three broad types of mar...,
What is the goal of an undifferen...
10  cards
12. Devising the marketing strategy
Recap 1 identifying the product b...,
What are the elements of the mark...,
What are the 5 p s used for 3
51  cards
13. Implementing and monitoring the marketing strategy
Why is it important to keep the m...,
There are many ways to measure th...,
What is the difference between ma...
5  cards

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D2: Wine business

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