This class was created by Brainscape user Geoffrey Van Elderen. Visit their profile to learn more about the creator.
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Decks in this class (21)
D2C02 Factors Affecting Wine Price - Supply and Demand
LEARNING OUTCOME
2.1 Understand the factors that contribute to the price of wine.
ASSESSMENT CRITERIA
2.1.1 Explain how supply and demand influence the price of wine.
2.1.2 Explain how costs associated with grapegrowing, winemaking, transportation, importation and sales and marketing contribute to the price of wine.
2.1.3 Describe how legislation and fluctuations in currency exchange influence costs and how the impact of these can be limited.
107
cards
D2W1 QUIZ on Factors influencing demand
After a rapid rise before this da...,
The usa overtook france and italy...,
Sales of still wines have been de...
25
cards
D2C03 Business Engaged In Wine Production
LEARNING OUTCOME
2.2 Understand the types of businesses engaged in the production of wine
ASSESSMENT CRITERIA
2.2.1 Evaluate the different types of businesses engaged in the production of wine.
30
cards
D2C04 Options For Getting Wine To POS
LEARNING OUTCOME
2.2 Understand the options for getting wine to the point of sale.
ASSESSMENT CRITERIA
2.2.2 Evaluate different options for getting wine to the point of sale.
33
cards
D2C05 Reaching Consumer In Free Market - Retail
List major retail outlets to end ...,
Give a few examples of major supe...,
Which outlet has the largest shar...
31
cards
D2C06 Reaching Consumer In Free Market - Hospitality
Major sub sectors of hospitality,
Key features of specialist wine bars,
What kind of producers could be a...
8
cards
D2C07 Other Types Of Market
What are other types of market co...,
Examples of countries with monopo...,
Benefit of monopoly markets
11
cards
D2C08 Introduction To Marketing Wine
Give on definition of marketing,
In the context of marketing what ...,
The goal of marketing
5
cards
D2W2 QUIZ on wine business
This is a term used mainly in nor...,
Large companies which have intere...,
Makes wine exclusively from their...
23
cards
D2W2 QUIZ on Getting Wine to the Point of Sale Quiz on Getting Wine to the Point of Sale
Wine sales are usually split into...,
Briefly outline the benefits and ...,
Briefly outline how by employing ...
25
cards
D2C09 Identifying The Product/Brand To Be Marketed
Stages of product life cycle,
Marketing strategy for the introd...,
Marketing strategy for the growth...
30
cards
D2C10 Analyzing Market & Identifying Consumer
What areas should an analysis of ...,
The most common way to analyze cu...,
How can swot be used during the m...
16
cards
D2C11 Setting Objectives Of Marketing Strategy
Why are clear objectives necessary,
Key areas of objectives,
List major types of marketing str...
4
cards
D2C12 Devising Marketing Strategy
What is the marketing mix,
What is the product in the contex...,
What should marketing communicate...
48
cards
D2C13&14 Monitor & Marketing Options
Why is monitoring marketing neces...,
Ways to measure the success of a ...,
List different ways in which comp...
3
cards
D2W3 QUIZ on Marketing Analysis
What is the primary aim of market...,
Although the marketing process of...,
Match the appropriate marketing s...
27
cards
D2W4 QUIZ on the Three Tier System
In the usa legislation controllin...,
What are some of the benefits tha...
2
cards
L3C2 - Wine With Food
Which two components in food that...,
Which two components in food can ...,
Generallyhas more impact on the w...
33
cards
L3C3 - Storage And Service Of Wine
What is the ideal long term stora...,
Where is one of the worst places ...,
What are the two biggest risks wi...
36
cards
L3C10 - Factors that Affect the Price of Wine
What are the seven broad brackets...,
What are the costs associated wit...,
What is typically the largest pro...
44
cards
L3C11 - Wine and the Law
What is the primary concern of au...,
Give an example of an area of foo...,
What is the issue if so2 levels a...
46
cards
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dipWSET D2 | Business of Wine
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