This class was created by Brainscape user Julian Lopez-Acosta.
By:
Julian Lopez-Acosta
- decks
- flashcards
- learners
Decks in this class (9)
Economic approach
What is the economic approach 1,
What does it use in it s theory 2,
Assumptions 3
10
cards
All approaches
Economic approach 1,
Identity approach 2,
Consumer based approach 3
11
cards
Identity approach
What is the identity approach 1,
Assumptions 2,
Corporate level branding 3
15
cards
Consumer-based approach
What is the consumer based approa...,
Assumptions 2,
Brand consumer exchange cognitive...
14
cards
Personality approach
What is the personality approach 1,
Assumptions 2,
Brand personality construct 3
20
cards
Relationship approach
What is the relationship approach 1,
Assumptions 2,
Brand consumer exchange 3
28
cards
Community approach
What is community approach 1,
How do brand communities affect b...,
Assumptions 3
26
cards
Cultural approach
What is the cultural approach 1,
Assumptions 2,
Brand consumer exchange framework 3
14
cards
Sensory approach
What is the sensory approach 1,
Brand consumer exchange 2,
Assumptions 3
13
cards
More about
EBC 2062
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- Course Unspecified
- Instructor Unspecified
- Standards Unspecified
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