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ENDTERM Consumer Behaviour

This class was created by Brainscape user Charlotte Eggers. Visit their profile to learn more about the creator.

By: Charlotte Eggers
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Decks in this class (21)

Ch 2 Sensory Systems
Define sensation 1,
Define perception 2,
Which two things work together to...
4  cards
Ch 3 The Perceptual Process
Define perception 1,
What two steps happen after we pe...,
How can marketers use the percept...
26  cards
TARGET GROUP
What do you always have to consid...
1  cards
Ch 7 Behavioural Learning Theories
Learning 1,
Name an example of direct and ind...,
Learning not only how we acquire ...
42  cards
Ch 8 Cognitive Learning Theories
According to cognitive learning t...,
In the s o r model cognitive lear...,
What does cognitive learning theo...
10  cards
Ch 9 Memory And Retrieval
Memory 1,
What do brands have to do with me...,
3 memory systems 3
31  cards
Ch 10 Memory Failure And Cognitive Biases
Forgetting 4 aspects 1,
What is most forgetting due to 2,
Interference 3
14  cards
Ch 13 Needs, Wants And Goals
Goal 1,
What underlies all goals 2,
When does motivation occur 3
22  cards
Ch 14 Motivational Theories And Models
In psychology motivation is often...,
Motivation 2,
What is an example of a positive ...
9  cards
Ch 15 Involvement Levels
Consumer involvement 1,
What is the range in which consum...,
In consumer involvement what does...
20  cards
Ch 19 Theories On Personality
Freud proposed that mind is divid...,
According to freud what creates p...,
Id 3
16  cards
Ch 20 Self And Identity
Use of self concept vs personalit...,
Self concept 2,
What happens to self concept as c...
26  cards
Ch 25 Understanding Attitudes
Attitude 1,
The abc s of attitudes 2,
Response hierarchies which of abc...
23  cards
Ch 26 Changing Attitudes
Is there substantial evidence tha...,
Persuasion 2,
Persuasion differs in the benevol...
35  cards
Ch 29: Consumer Decision Making Process
Simple routine vs complex decisio...,
Name 6 steps of consumer decision...,
1 need recognition consumer decis...
17  cards
Ch 34 Demographic Influences
Social class 1,
Consumers in same social class ex...,
Family influences 3
5  cards
Ch 35 Social Influences
Social influence 1,
Spontaneous conformity 2,
At times this change occurs in a ...
19  cards
Ch 39 Culture Explained
Culture and marketing 1,
Culture 2,
Explain what beliefs and values a...
22  cards
Ch 40 Culture And Marketing
Bias stereotypes discrimination n...,
Bias in past vs 20th century 2,
Bias during 21st century 3
3  cards
Ch 41 Gender And Culture
In simple terms gender vs sex 1,
Gender roles 2,
It is common to think of gender r...
5  cards
Ch 42 Subcultures
Subculture 1,
Name 5 factors comprising subcult...,
Relation bw subculture and larger...
3  cards

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ENDTERM Consumer Behaviour

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