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Soren Bugtong
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Decks in this class (12)
Chapter 1
What is value,
What is value a function of,
What are the types of new product...
8
cards
Chapter 2
What are the five phases of the b...,
What the evaluation tasks in each...,
Phase 1 questions1 describe phase...
10
cards
Chapter 3
What is a product platform,
How can greenfield market opportu...,
The pic is the new product team s...
7
cards
Chapter 4
What is the process of concept ge...,
Barriers to firm creativity 1 cro...,
What are the required inputs to t...
8
cards
Chapter 5
Problem based concept generation ...,
General procedure for problem ana...,
Solving the problem group creativ...
4
cards
Chapter 6
What is the basic idea the three ...,
What are three types of gap analysis,
What types of multivariate analys...
5
cards
Chapter 7 - Conjoint Analysis
Trade off conjoint analysis puts ...,
Some qualitative attribute analys...,
Templates for creativity attribut...
8
cards
Chapter 8 - Concept Evaluation System
Cumulative expenditures curve,
Risk payoff matrix at each evalua...,
What is the decay curve of products
9
cards
Chapter 9 - Concept Testing
Many ideas are eliminated before ...,
Market analysis and initial react...,
Suggested questions for the initi...
7
cards
Exam Study Guide
Idea qol framework,
What are the six types of product...,
What is the key difference in the...
14
cards
Agile Product Development Article
In order to make a decision deter...,
Approaches to increasing developm...
2
cards
Class Notes
What is the relationship between ...,
How do you decide what stays in v...,
What are the two motivations for ...
4
cards
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ENTP-MKT 319
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