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Global Marketing term 1

This class was created by Brainscape user anne seekles. Visit their profile to learn more about the creator.

By: anne seekles
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Decks in this class (11)

models over all the topics
4ps,
Buyer decision behaviour,
Crossing the charm
36  cards
creating customer value and engineering
What is marketing,
Value for customers and to build ...,
Value from customer in return
25  cards
consumer markets and buyer behaviour
What is a consumer market,
What is a buyer s black box,
Factors characteristics affecting...
22  cards
company and marketing strategy
What is strategic planning,
Strategy steps,
What is a vision statement
19  cards
global marketing in the firm
What is globalization,
What is the opposite of globaliza...,
What is the 5 stage decision model
26  cards
firm's international competitiveness
What is porter s diamond,
What does porter s diamond entail,
What is factor conditions
11  cards
international sourcing decisions and the role of the supplier
What is original equipment manufa...,
What is vertical integration,
What are the reasons for internal...
10  cards
product decisions
4ps 7ps,
Dimensions of international produ...,
What does augment product include
13  cards
pricing decisions and distribution decisions
What are internal factors,
What are the characteristics of a...,
What are the characteristics of p...
19  cards
communication decisions
What is the buyer seller relation...,
What is internal communications,
What is communication strategy
10  cards
cross culture sales negotiations
Impact of culture on negotiations,
What is the temptation for rule b...,
What is relationship based negoti...
7  cards

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Global Marketing term 1

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