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Google Ads @Udemy

This class was created by Brainscape user Candice Ocana. Visit their profile to learn more about the creator.

By: Candice Ocana
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Decks in this class (3)

Section 1: Introduction to Google Ads
Google Ads Formula Calculator, AdWords Formula Calculator, What is Google Ads?, Where do Google Ads Show Up?
11  cards
Section 2: The Fundamentals of Google Ads
The Key Metrics of Google Ads, Understanding the Google Ads Auction, What Determines Your Actual CPC?, How Does the Google Ads Auction Operate, Balancing CPC Against Conversion Rate and AOV, Google Ads Key Terminology You Need to Know, The Core Structure and Functionality of a Google Ads Account
88  cards
Section 3: Introduction to the 3 Key Pillars of Google Ads
Understanding the User, Managing Costs, Machine Learning
12  cards

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Google Ads @Udemy

  • Class purpose General learning

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