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How to Market a University-Building Value in a Competitive Environment

This class was created by Brainscape user Kaman Hung. Visit their profile to learn more about the creator.

By: Kaman Hung
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Decks in this class (10)

Preface
Who is greg britton 1,
What was the proposition made to ...,
What was the author s initial rea...
66  cards
Chapter 1 The Basics
What aspect of marketing have ins...,
Who established a more complete d...,
What are the two criteria for suc...
52  cards
Chapter 2 Getting Started or Starting Fresh
What is the biggest barrier to in...,
Building marketing capacity withi...,
In what decade did the concept of...
83  cards
Chapter 3 The Foundation
Why is diligent accurate and time...,
What was the historical attitude ...,
What does robert sevier say about...
69  cards
Chapter 4 What’s the Big Idea?
What is the importance of stakeho...,
What does a brand strategy serve ...,
What are the foundational element...
69  cards
Chapter 5 Integration of the Brand across the Institution
What does integration involve acc...,
What is the significance of launc...,
What are the four ps in marketing 3
36  cards
Chapter 6 Digital U
What is the primary focus of this...,
What are the expectations leaders...,
What is a common misconception ab...
80  cards
Chapter 7 Measuring Results and Progress
What should be tightly linked to ...,
When should a measurement plan be...,
What is a key challenge in measur...
48  cards
Chapter 8 Marketing Investment and Return on Investment
What is a significant challenge i...,
What is the essential premise of ...,
What are the expected outcomes of...
55  cards
Chapter 9 The Future of Higher Education Marketing
What does nathan grawe suggest ab...,
What significant change in percep...,
What two strong forces are expect...
34  cards

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How to Market a University-Building Value in a Competitive Environment

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