This class was created by Brainscape user Matt Gu. Visit their profile to learn more about the creator.
By:
Matt Gu
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Decks in this class (19)
Strategy & Business Models
E tailer online retailer,
E tailer online retailer omnichannel,
E tailer online retailer manufact...
22
cards
E-commerce Infrastructure: The Internet, Web, and Mobile Platform (I)
Digital divide,
Internet,
World wide web web
49
cards
E-commerce Infrastructure: The Internet, Web, and Mobile Platform (II)
Bandwidth,
The web,
Web invented period
31
cards
Building an E-commerce Presence: Websites, Mobile Sites, and App (I)
Components in e com vision,
4 types of e commerce presence,
The systems development life cycle
36
cards
Building an E-commerce Presence: Websites, Mobile Sites, and App (II)
Types of m commerce platforms,
Mobile website,
Mobile web app
11
cards
User Experience (UX) & Responsive Design - The Jesse James Garret Model
5 planes of ux design,
Surface plane,
Skeleton plane
22
cards
UX & Responsive Design - Applying the JJG Model to an Ecommerce Website
2 dimensions of quality for a web...,
4 dimensions of system quality,
4 dimensions of information quality
4
cards
Website Programming - HTML & CSS
Html hypertext markup language,
Markup,
Cascading style sheets css
6
cards
Website Programming - JavaScript & Web Analytics
Content management systems cms,
Benefits of a cms,
Javascript
9
cards
E-commerce Security (I)
Customer and merchant perspective...,
Integrity dimension,
Nonrepudiation dimension
12
cards
E-commerce Security (II) *MIDTERM CONTENT INCLUSIVE*
Malicious code malware,
Exploit kits,
Drive by download
60
cards
E-commerce Marketing & Advertising Concepts
Consumer behaviour,
Consumer decision process 5 steps,
Online marketing communications
30
cards
Web Analytics
Funnel of conversion,
Web analytics,
Web hits
11
cards
User Experience (UX) Testing Technologies & Methods
User experience ux,
Usability,
5 quality components of usability
19
cards
Internet Marketing Technologies
Unique features of e commerce tec...,
Ubiquity,
Global reach
45
cards
Google Ads as an example of Auction IT in E-Commerce
Costs of online advertising 6 pri...,
The most expensive e commerce pri...,
5 steps of customer conversion pr...
12
cards
Social, Mobile, & Local E-Commerce
Social mobile local nexus,
Traditional online marketing goals,
Social marketing goals
27
cards
Search Engine Optimization (SEO)
Search engine optimization seo,
Organic vs paid,
Website attributes for higher ser...
11
cards
Dashboards & E-commerce Performance Evaluation
Dashboards,
The 6 capabilities of dashboards,
Drill down dashboard
10
cards
More about
INSY440
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