This class was created by Brainscape user Jacobus Bourchier. Visit their profile to learn more about the creator.

Decks in this class (11)

Module 1: Landing Page Fundamentals (CCD)
What is a landing page,
Landing page vs website,
What are landing pages used for
11  cards
Module 1: Attention + Context (CCD #1 & 2)
What is attention ratio,
What is the conversion rate for 1...,
The more links you add to your la...
10  cards
Module 1: Clarity + Congruence (CCD #3 & 4)
Clarity is ____,
What is information hierarchy,
Youll lose the battle with your c...
6  cards
Module 1: Credibility + Closing Part 1 ( CCD #5 & 6)
Whats the goal of credibility,
Credibility should ___,
Anatomy of a transformative testi...
17  cards
Module 1: Closing Part 2 + Continuance (CCD #6 & 7)
5 compnents of a well structured ...,
5 components of a well structured...,
What is form first design
9  cards
Module 2: INTRO TO THE CLARITY EQUATION
What is your value proposition or...,
What are the 7 principles of the ...,
7 principles of the clarity equat...
4  cards
Module 2: Distraction + Expectation
What are bad links,
What are good links,
Two types of anchor navigation
9  cards
Module 2: Readability Part 1 & 2
What 4 areas define readability,
How to calculate readability score,
What is acronym count
9  cards
Module 2: Visual Identification + Immediacy
When in doubt about a visual ____,
The reason why you dont use mains...,
Why are captions so important for...
5  cards
Module 2: Specificity + Hyperbole
Make sure your specifics match up...,
What is a interstitial landing page,
Click thru vs lead gen
8  cards
Module 3: Attention Driven Design
What are the 23 attention driven ...,
What is affordance,
Anomaly clickable tips
14  cards

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Landing Pages

  • Class purpose General learning

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