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Decks in this class (21)
🔴 The building blocks of digital marketing
What are the three kinds of media...,
What is paid media in digital mar...,
How does ai enhance paid media st...
8
 cards
🔴 The marketing funnel
What is a marketing funnel 1,
What does the aida model stand for 2,
In the aida model what does a rep...
9
 cards
🔴 The buyer journey
What is the key to understanding ...,
When planning your digital market...,
What is a suggested exercise for ...
9
 cards
🔴 Real-time journey mapping
What is the concept of real time ...,
What action is tracked in real ti...,
What are customer data platforms ...
7
 cards
🔴 The age of hyperpersonalization
What is hyper personalization 1,
How does ai driven recommendation...,
What are triggered experiences in...
8
 cards
🟣 How to develop a marketing strategy
What is the core of an agile mark...,
An agile marketing strategy empha...,
What should you be crystal clear ...
11
 cards
🟣 How to define your value proposition
What is at the very heart of your...,
A great value proposition focuses...,
What is shopify s value propositi...
9
 cards
🟣 How to identify your target market
What is the process of customer s...,
Why is it important to know your ...,
In the example of an auto mechani...
9
 cards
🟣 How to create your customer persona
What is a customer persona 1,
What foundational questions shoul...,
How can you enrich the answers fo...
8
 cards
🟣 How to establish goals for your digital marketing
What is the main destination in m...,
Define vanity metrics 2,
True or false a million page view...
13
 cards
🟣 How to develop your digital marketing KPIs
What do key performance indicator...,
Every marketing activity needs it...,
In an email campaign selling coff...
10
 cards
🟣 How to draft a one-page marketing plan
What is the purpose of a one page...,
What framework is suggested for c...,
List the key boxes included in th...
8
 cards
🟢 Using data to drive messaging
What is one of the biggest challe...,
How has ai changed the process of...,
What should you always ask yourse...
10
 cards
🟢 Creating growth loops
What are growth loops 1,
What are the two key components o...,
What is referral automation 3
9
 cards
🟢 How analytics work in digital marketing
What is the latest version of goo...,
Ga4 focuses on tracking what type...,
True or false ga4 relies heavily ...
7
 cards
🟢 How predictive and prescriptive analytics work
What are the two types of analyti...,
Define predictive analytics 2,
What is a common application of p...
9
 cards
🟠How to create a cohesive online presence
What is crucial for building trus...,
Your online presence is the sum o...,
What does a content management sy...
8
 cards
🟠How to decide on a marketing channel
What is critical when deciding wh...,
When targeting gen z which platfo...,
For reaching business to business...
13
 cards
🟠How to prioritize in marketing
What is the key challenge for mar...,
Name two models recommended for p...,
Define return on investment roi 3
10
 cards
🟠How to create powerful marketing messaging
What is the importance of persona...,
Name the two customer personas me...,
How should the value proposition ...
10
 cards
🟠How to create lean messaging in marketing copy
What is lean messaging 1,
True or false in the digital worl...,
What are the characteristics of e...
10
 cards
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LL: Digital Marketing Foundations
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