Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Managing Communication, Marketing and Public Relations

This class was created by Brainscape user Julie Nielsen. Visit their profile to learn more about the creator.

By: Julie Nielsen
Start Studying

Decks in this class (10)

Lecture 2: Communication: Managing digital communication across multiple media
New media hardware and software s...,
Three distinct interrelated ways ...,
Hybrid media ecology
20  cards
Lecture 3: Stakeholder Management
Neo classical economic theory,
Socio economic theory,
Instrumental vs normative reasons
21  cards
Lecture 3: Corporate identity, branding and corporate reputation
Three strategic advantages of inv...,
Corporate identity birkigt and st...,
Corporate image birkigt and stadler
13  cards
Lecture 3: Communication Strategy
Corporate reputation vs vision,
Communication strategy,
Strategic intent
18  cards
Lecture 5: Introducing Marketing
Marketing definition,
Marketing management,
Needs wants and demands
19  cards
Lecture 6: Marketing: Marketing and digitised consumer relations
Peest,
Fads trends and megatrends,
Forces in the company environment...
5  cards
Lecture 7: Marketing: Marketing and implementation
Touchpoint,
Consumer decision journey digital...,
Two main implications of the cons...
9  cards
Lecture 8: Relations: Public Relations in a digital age
The production of news content in...,
News routines,
The agenda setting hypothesis
17  cards
Lecture 9: Relations: Issues management and crisis communication in a digital age
Issue definition,
Crisis defintion,
Managing issues four stages
22  cards
Lecture 10: Relations: Managing corporate responsibility strategies and stakeholder relations
Corporate citizenship,
Corporate social responsibility csr,
Triple bottom line john elkington
9  cards

More about
Managing Communication, Marketing and Public Relations

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Julie Nielsen's Managing Communication, Marketing and Public Relations flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Marketing & Communication
  • 3 decks
  • 17 flashcards
  • 1 learners
Decks: Chapter 1, Chapter 2, Chapter 4, And more!
Public Relations and Research Literacy
  • 8 decks
  • 156 flashcards
  • 5 learners
Decks: Chapter 1 2, Chapter 4, Chapter 5, And more!
Communication marketing
  • 11 decks
  • 304 flashcards
  • 1 learners
Decks: Introduction, Class 2 Branding, Class 3 The Consumer I, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions