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Maria Rackovic
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Decks in this class (16)
Chapter 8
How do you get new products 1,
What are the advantages and disad...,
What is required to create succes...
56
cards
Chapter 9
What are the different pricing st...,
What is customer value based pric...,
Is price decided after product de...
36
cards
Chapter 10
What are upstream and downstream ...,
What is the value delivery network 2,
What are marketing channels distr...
26
cards
Chapter 12
What are the promotion mix tools ...,
What is advertising 2,
What are public relations what is...
20
cards
Chapter 1
What is marketing 1,
What are the steps of the marketi...,
Which steps of the marketing proc...
21
cards
Chapter 2
What are the 4 steps of strategic...,
What are the characteristics of a...,
What is a business portfolio 3
13
cards
Chapter 3
What does the microenvironment co...,
What consists a company s interna...,
What are marketing channel firms 3
17
cards
Chapter 4
What kind of information does a c...,
What is the mis 2,
Who does the mis serve 3
24
cards
Chapter 5
What does the consumer market con...,
When does the consumer behaviour ...,
What must marketers pay special a...
36
cards
Chapter 6
What are the 4 steps needed to ha...,
What is market segmentation 2,
What is market targeting 3
32
cards
Chapter 7
What are the 3 levels of a product 1,
What is the core customer value 2,
What is the actual product 3
40
cards
Chapter 11
What is retailing 1,
What is shopper marketing 2,
What are the observable trends in...
20
cards
Chapter 13
Why are salespeople important 1,
What are the activities the sales...,
What are the 6 steps of the sales...
25
cards
Chapter 14
What is direct and digital market...,
What are the advantages for a buy...,
What are the advantages of direct...
15
cards
Chapter 15
What are the advantages and disad...,
What is the global marketing envi...,
What type of characteristics shou...
13
cards
Chapter 16
What does sustainable marketing r...,
What is sustainable marketing 2,
What does truly sustainable marke...
19
cards
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MARK 201
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