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MARK 463 Retailing

This class was created by Brainscape user Pauline Nguyen. Visit their profile to learn more about the creator.

By: Pauline Nguyen
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Decks in this class (17)

CH01 An Intro to Retailing
Retailing,
Channel of distribution,
Sorting process
12  cards
CH02 Retailing Relationships
Value,
Value chain,
Retailer relationships
22  cards
CH03 Strategic Planning
Retail strategy,
Situation analysis,
Opportunities
26  cards
CH04 Retail Institutions by Ownership
Retail institution p 91,
Independent p 92,
Ease of entry p 92
13  cards
CH05 Retail institutions by store-based strategy mix
Strategy mix p 111,
Destination retailer p 111,
Wheel of retailing p 111
27  cards
CH06 Web, Non-Store and Non-Traditional Retailing
Single channel retailing p 132,
Multichannel retailing p 132,
Omnichannel retailing p 132
13  cards
CH07 Targeting: Identifying and Understanding Consumers
Demographics p 170,
Lifestyles p 170,
Discretionary income p 170
29  cards
CH08 Info Gathering and Processing in Retailing
Retail information system ris p 195,
Database management p197,
Data warehousing p 198
21  cards
CH18 Establishing and Maintaining a Retail Image
Social media p 441,
Atmosphere atmospherics p 444,
Visual merchandising p 444
25  cards
CH19 Retail Promotional Strategies
Retail promotion p 463,
Advertising p 463,
Cooperative advertising p 465
25  cards
CH09 Trading-Area Analysis
Trading area p 222 trading area o...,
Trading area p 222 trading area o...,
Geographic information system gis...
19  cards
CH10 Store Location and Site Selection Strategies
Isolated store p 245,
Unplanned business district p 246,
Central business district cbd p 246
23  cards
CH14 Developing Merchandise Plans
Merchandising p 339,
Merchandising philosophy p 339 mi...,
Micromerchandising p 340
26  cards
CH15 Implementing Merchandise Plans
Want book want slip p 363,
Chargebacks p 365,
Opportunistic buying p 368
19  cards
CH17 Pricing in Retailing
Price elasticity of demand p 409,
Horizontal price fixing p 411 ver...,
Vertical price fixing p 411
45  cards
CH11 Retail Organization and Human Resource Management
Retail organization p 273,
Hierarchy of authority p 277,
Organization chart p 277
20  cards
CH13 Operations Management: Operational Dimensions
Operations blueprint p 313,
Prototype stores p 315,
Rationalized retailing p 315
13  cards

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MARK 463 Retailing

  • Class purpose General learning

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