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MARK. STRATÉGIE

This class was created by Brainscape user Robert Kuracina. Visit their profile to learn more about the creator.

By: Robert Kuracina
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Decks in this class (17)

1. Podnik
Co je to podnik,
Ake veci ovplyvnuju cinnost podniku,
Co spada pod riadiace aktivity
3  cards
2. Stratégia
Co je to strategia,
Druha definicia strategie
2  cards
3. Typy Stratégii
Podnikatelske strategie,
Podnikove strategie,
Obchodne strategie
5  cards
4. Vývojové Etapy Strategického manažmentu
Klasicka skola 60 roky 20 stor,
Procesny pristup 70 roky 20 stor,
Evolucny pristup 80 roky 20 stor
6  cards
5. Postupnosť krokov procesu strat. manažmentu
Aka je postupnost krokov procesu ...,
Co je to poslanie podniku,
Co je to vizia podniku
13  cards
6. Marketingový manažment
Co je to marketingovy manazment,
Proces mark manazmentu 6 krokov,
Co je to analyza mark problemu 1 ...
8  cards
7. Manažérsky a Marketingový Informačný Systém
Co je to manazersky informacny sy...,
Co je to mis marketingovy informa...,
Ake zdroje informacii poskytuje mis
3  cards
8. Marketingový rozhodovací proces
Kroky marketingoveho rozhodovacie...
1  cards
9. Marketingový Výskum
Co je to marketingovy vyskum,
Co mark vyskum specifikuje a co s...,
Ake kriteria musi splnat mark vyskum
6  cards
10. Analýzy
Ake druhy analyz pozname,
Co sa skuma v analyze vonkajsieho...,
Co skuma analyza vnutorneho prost...
3  cards
11. Ukazovatele merania objemu trhu
Ako sa sleduje tempo rastu trhu,
Co je to trhovy potencial,
Vzorec pre vypocet celkoveho trho...
9  cards
12. STEP A SWOT ANALÝZY
Co je to step steep a steeple ana...,
Co je to swot analyza,
Co su to silne stranky
10  cards
13. Zákazník a Spotrebiteľ
Kto je zakaznik,
Kto je spotrebitel
2  cards
14. 5W, Analýza zákazníkov, Segmentácia, Targeting a Positioning
Co je to model 5w,
Postup pri analyze zakaznikov,
Co je segmentacia a ake ma kriteria
4  cards
15. Konkurencia, Benchmarking
Co je to konkurencia,
Co patri do nedokonalej konkurencie,
Co je to dokonala konkurencia
5  cards
16. Porterov model 5 síl
Z coho pozostava porterov model 5...,
Co patri medzi porterove generick...,
Na com stoji strategia nakladoveh...
5  cards
17. Klastre, Franšíza a Horizontálne splynutie
Co je to strategia sietovania kla...,
Co je strategia fransizingu,
Strategia horizontalneho splynutia
3  cards

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MARK. STRATÉGIE

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