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Decks in this class (13)
Chapter 1 - What Is Marketing
What are the four activities of m...,
What are some examples of the fou...,
What are four ps of the marketing...
12
cards
Chapter 2 - Strategic Planning
What is a value proposition 1,
What is situation analysis 2,
What is the ge approach 3
6
cards
Chapter 3 And 4 - Consumer Behaviour & Business Buying Behaviour
List the situational factors exam...,
List the psychological factors ex...,
Family factors ex 3
13
cards
Chapter 5 - Targeted Vs Mass Marketing
What is target marketing 1,
Benefits of targeting 2,
What are the segmentation groups ...
11
cards
Chapter 6 - Offerings
What is an offering 1,
What are the four characteristics...,
Product dominant approach 3
10
cards
Chapter 7 - Managing Offerings
List each step on the new offerin...,
List the idea generation categori...,
What are the five questions a com...
15
cards
Chapter 8 - Marketing Channels
What is a marketing channel 1,
What does a direct marketing chan...,
What does an indirect marketing c...
22
cards
Chapter 9 - Supply Chains
What is sourcing what is procurem...,
What is a supply chain 2,
What other cost should be conside...
17
cards
Chapter 10 - Gathering Information
What is a marketing information s...,
What is clickstream data 2,
What is data mining 3
20
cards
Chapter 11 - IMC
What is integrated marketing comm...,
What attributes should the media ...,
What is the best media for richne...
17
cards
Chapter 12 - PR, SM, & Sponsorship
What are public relations 1,
What are some objective with publ...,
What are some tools used for publ...
3
cards
Chapter 15 - Pricing
What are objectives of pricing 1,
What is the break even point 2,
What is the formula for break eve...
18
cards
Chapter 16 - Marketing Plan
What is market potential 1,
What is sales potential 2,
What are some judgement survey te...
10
cards
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Marketing
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