Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing

This class was created by Brainscape user Eugene Van Zyl. Visit their profile to learn more about the creator.

By: Eugene Van Zyl
Start Studying

Decks in this class (21)

Module 1 - The Marketing Management Process
Define marketing,
What conditions are necessary for...,
Distinguish between a need and a ...
50  cards
Module 2 - Corporate Strategies and Their Marketing Implications
What are the more important chara...,
Define strategy,
What are the five components of s...
61  cards
Module 3 - Business Strategies and their Marketing Implications
B1,
B2,
B3
68  cards
Module 4 - Environmental Analysis: Tools to Identify Attractive Markets
What are the major problems in te...,
What are green products,
What kinds of risk derive from a ...
57  cards
Module 5 - Industry Analysis and Competitive Advantage
A1,
A2,
A3
67  cards
Module 6 - Understanding Consumer Buying Behaviour
A1,
A2,
A3
68  cards
Module 7 - Understanding Organisational Markets and Buying Behaviour
B1,
B2,
B3
62  cards
Module 8 - Measuring Market Opportunities: Forecasting and Market Research
B1,
B2,
B3
75  cards
Module 9 - Market Segmentation and Target Marketing
A10,
A2,
A1
69  cards
Module 10 - Positioning
B1,
B2,
B3
66  cards
Module 11 - Product Decisions
B1,
B2,
B3
76  cards
Module 12 - Pricing Decisions
B1,
B2,
B3
83  cards
Module 13 - Distribution Channel Decisions
B1,
B2,
B3
71  cards
Module 14 - Integrated Promotion Decisions
B1,
B2,
B3
67  cards
Module 15 - Marketing Strategies for New Market Entries
B1,
B2,
B3
45  cards
Module 16 - Marketing Strategies for Growth Markets
B1,
B2,
B3
47  cards
Module 17 - Marketing Strategies for Mature and Declining Markets
B1,
B2,
B3
73  cards
Module 18 - Organising and Planning for Effective Implementation
B1,
B2,
B3
68  cards
Module 19 - Measuring and Delivering Marketing Performance
B1,
B2,
B3
64  cards
Practise Exams
Case study question 1,
Case study question 2,
Essay question 3
6  cards
Long Questions
Q1,
Q45,
Q24
342  cards

More about
Marketing

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Eugene Van Zyl's Marketing flashcards for their Edinburgh Business School class now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Marketing
  • 31 decks
  • 1660 flashcards
  • 3 learners
Decks: Chapter 1 Her Pwr Point, Ch 1 Sb, Ch 1 Access Power Point, And more!
Internal Medicine
  • 110 decks
  • 11626 flashcards
  • 735 learners
Decks: Kaplan Im Gastroenterology, Omed Chest Pain, Omed Sepsis, And more!
Marketing
  • 20 decks
  • 663 flashcards
  • 59 learners
Decks: Mt1 Chapter 1 Vocab, Mt1 Chapter 2 Vocab, Mt1 Chapter 3 Vocab, And more!
Vocab L3
  • 101 decks
  • 5820 flashcards
  • 11 learners
Decks: Lesson 10, Vocab, Vocab 4, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions