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Marketing Strategy

This class was created by Brainscape user Cherilynn Yap. Visit their profile to learn more about the creator.

By: Cherilynn Yap
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Decks in this class (12)

Week 1 - Unit overview and introduction to strategic marketing
Define marketing,
Value creation via the 4 ps,
Define product
8  cards
Week 2 - Strategic marketing (and instructor-led case analysis)
What is e types case study,
What should e types present to th...,
What is strategic marketing
14  cards
Week 3 - Product and brand strategies (P = Product Part 1)
Distinguish goods and services,
Define cost leadership,
Define differentiation
13  cards
Week 4 - New product development (P = Product Part 2)
What factors can affect a new pro...,
Where do new product ideas come from,
Why are sales rep important in cr...
8  cards
Week 5 - Supply chain management (P = Place)
Whats the difference between upst...,
What moves between these streams,
Why do you think businesses use i...
14  cards
Week 6 - Marketing communications (P = Promotion)
What is advertising like,
What are factors that make ads in...,
Factors that make ads effective
9  cards
Week 7 - Telma case on branding
Define a brand,
There are 3 main brand hierarchies,
The elements of brand equity are
10  cards
Week 8 - Pricing Decisons
Why is pricing one of the number ...,
What does a firms brand communica...,
Warren buffet if youve got the po...
15  cards
Week 9 - Consumer behaviour and market research
Why conduct market research if co...,
How to observe why consumers do c...,
What do consumers often fail to c...
9  cards
Week 10 - Digital Marketing
What are the elements that make d...,
How can marketers shape the digit...,
What is environment scanning
11  cards
Week 11 - Social Marketing
How is social marketing different...,
What behaviours are we trying to ...,
When do you think social marketin...
10  cards
Chapter 15 - Introducing new market offerings
0  cards

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Marketing Strategy

  • Class purpose General learning

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  • 174 flashcards
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