This class was created by Brainscape user Kenya Jordaan. Visit their profile to learn more about the creator.
By:
Kenya Jordaan
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Decks in this class (20)
L2 Creative Marketing and Storytelling
What are the key components of cr...,
What are the changes in the media...,
What are the key storytelling ele...
6
cards
L3 & 4 Marketing Environment
What is environmental scanning,
What are the 6 pestle macro envir...,
Define and describe
9
cards
L5 Consumer Behaviour
What is consumer behaviour,
What are the stages in the consum...,
Describe problem recognition and ...
11
cards
L6 Segmentation Targeting
What is marketing segmentation,
When is marketing segmentation used,
What are the 3 segmentation strat...
6
cards
L7 Segmentation targeting and positioning
Explain the 5 criteria to seg,
What is product positioning,
What are the 2 approaches to prod...
4
cards
L8 Marketing research
What is the reason for conducting...,
Describe the 5 step marketing res...,
How would you define the problem
8
cards
L9 Marketing innovation
How do you categorise innovations...,
Explain the significance of newne...,
What are the stages of the produc...
6
cards
L10 Managing products
Explain the product cycle concept,
What are the ways that marketing ...,
What do you want to do in the int...
6
cards
L11 & 12 pricing strategies
What is price,
What is the price equation,
What is value
24
cards
L13 & 14 Marketing Communications
What is communication,
What are the 6 elements communica...,
What is denotation and connotation
19
cards
L15 Measuring marketing performance
What is marketing performance mon...,
What are the 4 things you are loo...,
What are the best practices in mo...
3
cards
L16 Marketing strategy
What are the 3 levels of strategy,
What are core values,
What is a mission
7
cards
L17 Ethics and marketing
What is the difference between le...,
What are the factors that influen...,
What is the difference between ma...
6
cards
L18 Sports marketing
What is sport marketing,
Where does sports marketing happen,
Describe the sports marketing exc...
5
cards
L19 Marketing services
What is a service,
What are the 4 is of services,
Wjat
14
cards
L20 Personal Selling
What are the 2 levels of personal...,
What is personal selling,
What does the sales customer rela...
4
cards
L21 Digital Marketing
What are the components of digita...,
What is digital marketing,
3
cards
L22 retailing and wholesaling
What are the types of marketing c...,
What is a direct marketing channel,
What is an organisational buyer
21
cards
L23 social marketing
What is social marketing,
What are the behavioural changes ...,
What are the 4 main areas where s...
8
cards
L24 Branding
1
cards
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MART112
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