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Callum O’Donnell
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Decks in this class (11)
Focus Groups
What are qualitative research met...,
What are focus groups,
Framework for focus groups
7
cards
Questionnaire
What are questionnaires,
What is the questionnaire design ...,
What is the first step in the que...
14
cards
Data collection methods
What are the data collection methods,
Online data collection method,
Face to face
5
cards
Sampling Methods
What is sampling method,
Why use sample,
Aim of sampling
20
cards
Quantitative methods
What is quantitative research,
Types of quantitative research,
Surveys
12
cards
In-Depth Interviews
What are in depth interviews,
Why use in depth interviews,
Adv of in depth interviews
4
cards
Attitude Behaviour Gap
What is attitude,
Do attitude and behaviour align,
What is the attitude behaviour gap
8
cards
Sensory Marketing
What is consumer perception,
What is sensory marketing,
Sight
8
cards
Sustainability
What is ethical consumption,
What is sustainable consumption,
How to achieve sustainable consum...
12
cards
influence of groups
What is influence from groups,
Types of groups that influence,
What reference group is most infl...
13
cards
social class
Social class and behaviour,
Difference between income and soc...,
Social class impact on consumption
5
cards
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MK:209
- Class purpose General learning
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