This class was created by Brainscape user Dan Oliver. Visit their profile to learn more about the creator.
By:
Dan Oliver
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Decks in this class (12)
Lecture 9: Collecting and analysing Qualitative Data
What are the advantages of focus ...,
What are the disadvantages of foc...,
What are the agreed steps to cond...
36
cards
Lecture 1: Intro to Consumer Behaviour
What other disciplines is the stu...,
Consumer behaviour is at the,
Example of bad understand of cons...
21
cards
Lecture 2: Consumers in the marketplace
Levy 1959 states greater attentio...,
What are some main points levy di...,
What did jb mackinnon hypothetica...
11
cards
Lecture 3 Part 1: Sensory Marketing
Learn about sensory marketing
16
cards
Lecture 3 Part 2: Perception
Definition of perception accordin...,
How is sight used to affect perce...,
How is sound used to affect perce...
16
cards
Lecture 4; The role of Marketing Research
Key lessons from the kraft cmo video,
What is the example of going the ...,
What can kraft cmo do with inform...
34
cards
Lecture 5: Introduction to Quantitative Methods
What are the characteristics of q...,
What are the strengths of quantit...,
Weaknesses of quantitative research
16
cards
Lecture 6: Questionnaire Design & Data Analysis
What is the questionnaire design ...,
What are some of the types of que...,
Benefits and challenges of
7
cards
Lecture 7: Sampling Methods
What are the types of sampling,
Benefits and drawbacks of simple ...,
Benefits and drawbacks of
9
cards
Lecture 12: The Self & Motivations For Consumption
What factors of influences on con...,
Finish zuckerman s 2000 quote peo...,
What did blythe 2013 state about ...
19
cards
Lecture 13: Learning and Attitudes
What factor of influence on consu...,
What is learning according to zai...,
What is learning according to sol...
8
cards
Lecture 14: Consumer decision making
What is the consumer decision mak...,
What are the perspectives on deci...,
Why should we understand consumer...
20
cards
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MK209
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