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MKG5423 - Gestion de la communication marketing intégrée

This class was created by Brainscape user Nicholas Marcotte. Visit their profile to learn more about the creator.

By: Nicholas Marcotte
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Decks in this class (9)

Séance #2 - Les agences de publicité et l'éthique
Quelle sont les 2 types de notoriete,
Que signifie le taux de rappel,
Que signifie le taux d attribution
22  cards
Séance #3 - Le data, le briefing et l'analyse de la situation
Quelle est la difference entre de...,
Banques de donnees secondaires,
Indices index
13  cards
Séance #4 - Segmentation, traitement de l'information, la marque
La segmentation,
Les conditions a remplir pour la ...,
Segmentation consommateurs
11  cards
Séance #5 - Objectifs et positionnement
Difference entre objectifs market...,
Le modele smart,
Structure de l objectif
12  cards
Séance #6 - Création
C est quoi une signature corporative,
C est quoi un slogan,
C est quoi une axe de communcation
14  cards
Séance #7 - Les médias
Que represente la portee,
Que represente la frequence,
Que represente les impressions ex...
18  cards
séance #8 - Planification média
Planification planificateur media,
Achat acheteur media,
C est quoi le poem
8  cards
Séance #9 - Relations publiques et commandites
Role des relations publiques,
Les etapes d un plan relation pub...,
Les outils en rp
9  cards
Séance #10 - Marketing direct et promotion
Types outils du marketing,
Difference entre marketing direct...,
L objectif et comment obtenir du ...
6  cards

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MKG5423 - Gestion de la communication marketing intégrée

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