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Jonah Nieman
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Decks in this class (14)
Chapter 1
Define marketing,
What are the conditions of exchange,
What are the four philosophies of...
14
cards
Chapter 4: Consumer Decision Making
What is the process of decision m...,
Process of decision making need r...,
Process of decision making inform...
34
cards
Chapter 6: Segmenting and Targeting and Positioning Markets
Market,
Market segment,
Why segment
20
cards
Chapter 5: Business Marketing
What is business marketing,
How has the internet affected bus...,
Strategic alliance
25
cards
Chapter 7 : Decision Support and Marketing Research
What is a dss,
What is market research and why d...,
What are the steps to conduct mar...
12
cards
Chapter 18: Customer Relationship Management
What is crm,
How do you accomplish customer re...,
How can you identify customer rel...
28
cards
Chapter 3: Marketing Environment
What is social responsibility,
Describe each of the crest factors,
Crest competition
7
cards
Chapter 8- Product Concepts
What is a product,
Types of consumer products busine...,
Types of consumer products consum...
40
cards
Chapter 10: Services and Non-Profit Organizations Marketing
How do service differ from goods,
How do service differ from goods ...,
How do service differ from goods ...
29
cards
Non-profit organizations
Nonprofit organizations,
Nonprofit organization marketing,
Non profit organizations share ch...
16
cards
Chapter 16: Pricing Concepts
What is price,
The importance of price1 to the s...,
Prices are key to revenues and pr...
29
cards
Chapter 11: Marketing Channels
Marketing channel,
Supply chain,
Specialization and division of la...
25
cards
Chapter 13: Promotion Concepts
Inform,
Persuade,
Remind
15
cards
Chapter 12 : Retailing
Retailing,
Classification,
Ownership
23
cards
More about
MKT 2317
- Class purpose General learning
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