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MKT 402

This class was created by Brainscape user Alexa Kelly. Visit their profile to learn more about the creator.

By: Alexa Kelly
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Decks in this class (14)

Product
Examples of augmented benefits,
What are the three parts of the p...,
How to protect improve augmented ...
18  cards
Experiential Marketing
This view assumes consumers are r...,
What is the goal of experiential ...,
List the 5 strategic underpinning...
12  cards
Culture
What are the components of the ic...,
What makes culture so powerful,
List the two categories of eviden...
13  cards
Consumer Research
List the 5 consumer research methods,
Which of the 5 methods is cheapest,
Which method is least effective f...
10  cards
Exposure, Attention, Perception
List the 4 elements of the percep...,
What is the name of the process w...,
List some ways to get exposure
11  cards
Motivation
List the 5 levels in maslow s hie...,
What are the key differences betw...,
Definition of a need
9  cards
Memory
List the 3 types of memory,
Of the three types of memory whic...,
Of the three types of memory whic...
18  cards
Learning
List the three reasons we categorize,
List the five types of categoriza...,
What is the name for the best exa...
16  cards
Attitudes
Define attitude,
Characteristics of attitudes what...,
Characteristics of attitudes what...
18  cards
Unconcious Influences
Consumers may be unaware of one o...,
What is the term for when thinkin...,
What two things must happen for p...
12  cards
Self, Identity & Consumption
List the four components of self ...,
Explain the meaning transfer pers...,
What are the two functions of soc...
3  cards
Creativity
Define creativity,
List the two types of creativity,
Which type of creativity is more ...
8  cards
Decision Making
List the four types of decisions,
What distinguishes brand loyalty ...,
What are the most important marke...
14  cards
Context Effects
Lower income segments prefer whic...,
Higher income segments prefer whi...,
What type of colors encourage act...
8  cards

More about
MKT 402

  • Class purpose General learning

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