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Amber Dhesi
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Decks in this class (17)
Lecture 2 Marketing Environment
How do kotler and armstrong defin...,
What do organisations have to ada...,
What are the 3 marketing environm...
35
cards
Lecture 3 Marketing Strategy
What is the principle focus of st...,
What is strategy,
How long is a strategic plan
48
cards
Lecture 4 Consumer Behaviour
Define consumer buyer behaviour,
Define consumer market,
What is consumer behaviour
74
cards
Lecture 6 Segmentation
What is an issue with appealing t...,
What must companies identify when...,
What sort of strategies should ma...
62
cards
Lecture 7 Targeting and Positioning
What does market segmentation do,
What does market targeting do,
What does product positioning inv...
83
cards
Lecture 8 Branding
What is marketing,
What is brand,
What should be tackled first mark...
77
cards
Lecture 9 Product
Define product,
Define service,
What does the actual product entail
101
cards
Lecture 10 Price
Define price,
What happens at a price floor,
What is the price floor based on
37
cards
Lecture 11 Place
Define upstream partners,
Define downstream partners,
Define supply chain
47
cards
Lecture 12 Promotion
How does fill define promotion 2009,
What does drip stand for,
What does the d is drip mean
49
cards
Lecture 13 Advertising
Define advertising,
What are the five major advertisi...,
What is involved in objective set...
51
cards
Lecture 14 Services Marketing
True or false services are products,
Which is tangible physical goods ...,
Which is homogenous physical good...
57
cards
Lectures 15 and 16 Digital Marketing
What did newspaper and magazine a...,
Why did newspaper and magazine av...,
What did door to door sales peopl...
76
cards
Lecture 17 Social Media Marketing
What are 6 advantages of smm,
What is smm,
How can smm be interactive
44
cards
Lecture 18 Marketing Research and Analytics
What is marketing research,
What are the steps involved in ma...,
What are the 3 types of research
39
cards
Lecture 20 The Global Marketplace
What is an advantage of being a g...,
How do global firms see the world,
What are tariffs
64
cards
Lecture 21 The Future of Marketing
What is sustainable marketing,
What does the societal marketing ...,
What does the marketing concept l...
38
cards
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MKT1002
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