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MKTG1501 - FINAL EXAM

This class was created by Brainscape user Phoebe McDonnell. Visit their profile to learn more about the creator.

By: Phoebe McDonnell
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Decks in this class (11)

LECTURE 2 - WHAT IS STRATEGIC PLANNING
Importance of strategic planning,
Define company mission,
Define company goals and objectives
9  cards
LECTURE 3 - MARKET ENVIRONMENT TOOLS
Understanding the market environment,
Types of marketing environments i...,
Types of marketing environments m...
9  cards
LECTURE 4 - MARKET RESEARCH AND INTELLIGENCE
Importance of market research,
Who needs market research,
What is the market research process
9  cards
LECTURE 5 - CONSUMER BEHAVIOUR
Why study consumer behavior,
Describe the consumer decision ma...,
Describe the consumer decision ma...
10  cards
LECTURE 6 - SEGMENTATION
Define segmentation,
Criteria for effective segmentation,
Criteria for effective segmentation
14  cards
LECTURE 7 - PRODUCTS, SERVICES, BRANDS
What are types of consumer goods,
Define core product,
Define actual product
22  cards
LECTURE 8 - PRICING
Define price,
Key considerations of price,
Define pricing objectives
17  cards
LECTURE 9 - PLACEMENT: CHANNEL STRATEGY
Define place distribution the thi...,
Steps in channel design,
Why use channel members
26  cards
LECTURE 10 - PROMOTIONAL STRATEGIES
Purpose of promotion strategies,
Components of promotional strategies,
Define integrated marketing commu...
26  cards
LECTURE 11 - DIRECT AND DIGITAL MARKETING
Define direct marketing,
Define digital marketing,
Characteristics of digital market...
20  cards
LECTURE 12 - SOCIAL AND SUSTAINABLE MARKETING
Define ethics in marketing,
Define social marketing,
Define corporate social responsib...
18  cards

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MKTG1501 - FINAL EXAM

  • Class purpose General learning

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