This class was created by Brainscape user Bree Gen. Visit their profile to learn more about the creator.
By:
Bree Gen
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Decks in this class (10)
Chapter 1- MKTG
Define market,
Define customer brand advocacy,
Define customer equity
32
cards
Chapter 2- MKTG
Strategic planning,
Mission statement,
1 market oriented mission
32
cards
Chapter 3- MKTG
The company s microenvironment,
The company s macroenvironment,
Benefits of studying the environment
31
cards
Chapter 5- MKTG
What is consumer buyer behavior,
What are final consumers,
What are consumer markets
56
cards
Chapter 8: Products, services and brands: building customer value
What is a product,
What do products include other th...,
What are services
66
cards
Chapter 9: Developing new products and managing product life cycle
What are the 2 ways through which...,
What does it mean when a company ...,
What does it mean when a company ...
26
cards
Chapter 10: Pricing: Understanding and capturing customer value
What s the definition of price,
What element in the marketing mix...,
If price is the element in the ma...
39
cards
Chapter 11: Pricing Strategies: Additional considerations
What are the 5 pricing strategies...,
What is product line pricing,
What is optional product pricing
39
cards
Chapter 12: Marketing Channels: Delivering Customer Value
What are marketing distribution c...,
Who is the upstream partner,
What does the downstream partner do
18
cards
Chapter 14: Engaging consumers & communicating customer value: Integrated marketing communication
What is the promotion mix or mark...,
What do the best promotion tools ...,
What is advertising
57
cards
More about
MKTG210
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