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MKTG371

This class was created by Brainscape user Geoff Mendoza. Visit their profile to learn more about the creator.

By: Geoff Mendoza
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Decks in this class (14)

Marketing Research (Test 1)
Basic research,
Applied research,
Primary data
12  cards
Motivation, Ability and Oppurtunity
Motivation,
High motivation,
Low motivation
20  cards
Exposure and Attention (Test 1)
Exposure,
Selective exposure,
Attention
7  cards
Perception (Test 1)
Perception,
What are the two major factors go...,
Absolute terms
17  cards
High Effort Attitudes (Test 1)
Attitude,
What is behavior a combination of,
Cognitive dissonance
10  cards
Low Effort Attitudes (Test 1)
Heuristics,
The truth effect,
The mere exposure effect
7  cards
Categorization (Test 2)
When does categorization occur,
What is taxonomic categorization,
Define superordinate categorization
14  cards
Memory & Retrieval (Test 2)
What is sensory memory,
What is echoic memory,
What is iconic memory
24  cards
Problem Recognition & Information Search (Test 2)
What is extended problem solving,
What is limited problem solving,
What is habitual decision making
11  cards
Low Effort Decisions (Test 2)
What is the availability heuristic,
What is the representative heuristic,
What is base rate neglect
29  cards
High Effort Decision Making (Test 2)
Define compensatory decision process,
Define non compensatory decision ...,
What is self control
11  cards
Post-Decision Process (Test 2)
Why should you care about what ha...,
What is word of mouth communication,
What is customer satisfaction
10  cards
Social Influences (Persuasion)
Compliance tactic giving a reason,
Compliance tactic reciprocity,
Reciprocity of concessions door i...
19  cards
Consumer Diversity and Social Class
Consumer confidence,
What do general economic conditio...,
What is social class determined by
13  cards

More about
MKTG371

  • Class purpose General learning

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