This class was created by Brainscape user Laura Edmonds. Visit their profile to learn more about the creator.
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Laura Edmonds
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Decks in this class (11)
Week ONE: Brand Equity Enhancement
Brand equity can be built by inte...,
What are the components of brand ...,
What are the components of brand ...
7
cards
Week TWO: The Communication Process
What is meaning,
How are symbols used to transfer ...,
What are the eight steps in the c...
4
cards
Week THREEa: Persuasion
Explain the tricomponent model of...,
What is persuasion and message ba...,
Explain the elaboration likelihoo...
8
cards
Week THREEb: Message Strategies
What is important when developing...,
Outline the means end chain
2
cards
Week FOUR: Market Segmentation & Brand Positioning
What is a market segment and what...,
Explain some of the benefits of s...,
Outline the steps for needs based...
8
cards
Week FIVEa: Estbalishing Advertising Objectives
What are some of the key consider...,
Outline some of the imc objectives,
Outline the five key objectives f...
13
cards
Week SIX: Advertising - Broadcast, Print & Support
What is media and what is a media...,
Evaluate strengths and weaknesses...,
Evaluate strengths and weaknesses...
11
cards
Week SEVEN & EIGHT: Digital Marketing
What is digital marketing what ar...,
What are the most important aspec...,
Outline what is social media why ...
7
cards
Week NINE: Marketing PR & Sponsorship
What is the aim of marketing pr a...,
Outline the strengths and limitat...,
Outline how to build positive rel...
6
cards
Week TEN: Direct Marketing, Sales Promotion & Personal Selling
What is direct marketing its obje...,
Outline the components of a direc...,
What are sales promotions and the...
7
cards
Revision Deck
What are the components of brand ...
1
cards
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MMK295: IMC
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