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MNM3708 Retail Management

This class was created by Brainscape user Anske Niekerk. Visit their profile to learn more about the creator.

By: Anske Niekerk
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Decks in this class (14)

1. Retail Environment
Definition of retail environment,
Definition micro environment,
The variables in the microenviron...
25  cards
2. Strategic Planning
Strategic planning,
Elements of a retail strategy,
Step 1 conduct a situational anal...
31  cards
3. Store Retailers
Store retailing,
Ownership alternatives,
Ownership alternativesretailers c...
35  cards
4. Information Systems
Building and using a retail infor...,
Gathering information through upc...,
Gathering information through upc...
6  cards
5. Consumer Decision Making Process
The consumer decision making proc...,
Stage 1 stimulus,
Stage 2 problem awareness
7  cards
6. Product Life Cycle
Phases of a product,
The introduction phase,
The growth phase
5  cards
7. Inventory Management
Inventory management,
Aspects of inventory management,
Retailer tasks
7  cards
8. Merchandising Plans
The eight steps are as follows,
Step 1 gathering information,
Step 2 selecting and interacting ...
9  cards
9. Retai Pricing
The process can be outlined as fo...,
Price strategy,
Implementation of price strategy
7  cards
10. Organisational Patterns in Retailing and Operations Management
The following organisational stru...,
Small independent retailers,
Department stores
5  cards
11. Elements of the promotional strategy
The elements of the promotional m...,
Impersonal and paid,
Impersonal and unpaid
38  cards
12. Retail Audit
Retail audit,
An audit should have the followin...,
Six steps are involved in conduct...
19  cards
13. Store Location and Trading Areas
0  cards
Promotional strategy
Steps in creating a promotional s...,
Determine the objectives,
Determine the objectives example
11  cards

More about
MNM3708 Retail Management

  • Class purpose General learning

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