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MSM APR Deck

This class was created by Brainscape user Michelle Smith McDonald. Visit their profile to learn more about the creator.

By: Michelle Smith McDonald
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Decks in this class (13)

Models & Theories
What is third person affect,
What is two step flow theory,
What is the spiral of silence
33  cards
Law and Ethics
What is dmca digital millenium co...,
Fair comment vs fair use,
Plagiarism vs copyright infringement
8  cards
Issues and Crisis Comms
Goals of issue management,
Issue management vs crisis manage...,
What is risk communication
6  cards
Business
What is the hatch act,
What is the sherman clayton act,
What is regulation fair disclosure
31  cards
Managing Relationships
Three elements always present in ...,
What is owned media,
Permission marketing
64  cards
Defining the Role
What does pr encompass as a manag...,
Different between pr marketing an...,
Internal relations
20  cards
Research
Role of research in strategic pla...,
Definition of research,
Listening as research
17  cards
Planning
What is an outcome objective,
What is a process objective,
What an input objective
34  cards
Implementation
What is an action program,
How comms strategy supports the a...,
Focus of the communication program
29  cards
Evaluation
Most commonly cited reasons not t...,
How to evaluate with limited budget,
Practitioners readiness list for ...
29  cards
Leading for PR
Line functions,
Staff functions,
Distinction between line and staf...
30  cards
History
Ancient genesis,
American beginnings,
Andrew jackson s kitchen cabinet
9  cards
Internal Relations
Internal publics,
Two factors changing internal comms,
Seven conditions of working relat...
20  cards

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MSM APR Deck

  • Class purpose General learning

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