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Principle of marketing

This class was created by Brainscape user Daylily Liao. Visit their profile to learn more about the creator.

By: Daylily Liao
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Decks in this class (14)

Chapter 1
Def marketing,
The four requirements for marketi...,
What is a market
40  cards
Chapter 14 manging marketing channels and supply chains
What is meant by a marketing chan...,
Why intermediaries are often need...,
Distinguish among traditional mar...
49  cards
Chapter 17: integrated marketing communication and direct marketing
Imc represents,
Def promotional mix alternatives,
What are the six elements require...
44  cards
Chapter 2: the check list of marketing plan
Function of marketing plan,
The necessary contents of a marke...,
When do analysis of marketing opp...
46  cards
Chapter 5 customer behaviour
Purchase decision process,
5 stages of purchase decision pro...,
Cognitive dissonance
40  cards
Chap 10 develop new products and service
Product line,
Product mix,
Two ways to classify the products
57  cards
Chapter 11 PLC
Plc function,
The four stages of plc,
What is deletion and when does it...
62  cards
chapter 13 pricing
Def price,
What is the indicator if value,
Price eqn
63  cards
Chapter 3
Environmental scanning involves 2...,
What are the 4 key connections co...,
The five environmental forces
44  cards
Chapter 9 segmentation and positioning
Market segmentation involves iden...,
Segmentation mean,
Market segmentation is systematic...
58  cards
chapter 7 world market
Countertrade,
Trade feedback effect,
Balance of trade
30  cards
chapter 15 Retailing
Retailing provides value to consu...,
____ is the largest retailer in t...,
There is a need for examining ret...
48  cards
Chapter 18 personal selling
0  cards
Chapter 17-18 direct marketing, Ad, PR, sales Promotion
30 minutes program length adverti...,
Pretest portfolio tests,
Pretest jury tests
10  cards

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Principle of marketing

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