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Principles of Marketing

This class was created by Brainscape user Isaiah Waterhouse. Visit their profile to learn more about the creator.

By: Isaiah Waterhouse
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Decks in this class (16)

Chapter 1. Creating Customer Value and Engagement
What is marketing,
What is the marketing process ch1,
What is marketing management
17  cards
Chapter 2. Company and Marketing Strategy
Strategic planning,
What is the goal of writing a mis...,
Business portfolio
25  cards
Chapter 8. Products, Services, and Brands
What are the 3 levels of product,
What are consumer products,
What are the 4 types of consumer ...
23  cards
Chapter 9. Developing New Products
What are all the steps involved i...,
What are the sources of idea gene...,
What is idea screening
16  cards
Chapter 10. Pricing
What is the only element in the m...,
What are the three major pricing ...,
Customer value based pricing
12  cards
Chapter 11. Pricing Strategies
What are the new product pricing ...,
Market skimming,
Market penetration pricing
23  cards
Chapter 12. Marketing Channels
Value delivery network,
Marketing channel,
What is the difference between a ...
11  cards
Chapter 18. Competitive Advantage
Entrepreneurial marketing,
Formulated marketing,
Intrapreneurial marketing
11  cards
Chapter 13. Retailing
Retailing,
Shopper marketing,
Omni channel marketing
16  cards
Chapter 14. Engage and Communicate Customer Value (From FCB Grid)
Describe and illustrate the foote...,
What is the marketing communicati...,
Define advertising
18  cards
Chapter 15. Advertising & Public Relations
What is the goal of advertising,
What are the main types of advert...,
What four important decisions mus...
28  cards
Chapter 3. Analyzing the Marketing Environment
What is the marketing environment,
Define microenvironment,
Define macroenvironment
24  cards
Chapter 7. Customer Value-Driven Marketing Strategy
What are the two halves of a mark...,
What activities occur under the f...,
Define segmenting
31  cards
Chapter 16. Personal Selling & Sales Promotion
What are the types of sales force...,
What is a territorial sales force...,
What is a product sales force str...
16  cards
Chapter 17. Direct, Online, Social Media, and Mobile Marketing
Direct and digital marketing,
What are types of direct and digi...,
Define online marketing
11  cards
Chapter 4. Managing Market Information
Define marketing information system,
How can marketers obtain needed i...,
Define competitive marketing inte...
7  cards

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Principles of Marketing

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