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Principles of Marketing Research

This class was created by Brainscape user Noah Jones. Visit their profile to learn more about the creator.

By: Noah Jones
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Decks in this class (8)

Measurement Levels Descriptive Analyses
Scale measurement,
Degrees of intensity are commonly...,
What so scale measurements assign
27  cards
Hypotheses
Summary of how many times a numbe...,
What scales can be used with mean,
Bivariate
14  cards
Marketing Research Data Types
What is the definition of marketi...,
What is a marketing researcher me...,
What do we need marketing research
9  cards
T-tests
What is a t test,
What are some good to know charac...,
What are the different types of t...
15  cards
Chi Square Tests
What is a chi square test,
What does the chi square test com...,
How many sides does a chi square ...
6  cards
Research Types
Primary data,
Secondary data,
What is the objective in qualitat...
34  cards
Causal Research
Does correlation or association p...,
What is correlation,
What does correlation not tell
17  cards
Conceptualization
What are laboratory experiments,
What are field experiments,
What are the key point of field e...
13  cards

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Principles of Marketing Research

  • Class purpose General learning

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Looking for something else?

Principles of Marketing
  • 18 decks
  • 570 flashcards
  • 339 learners
Decks: Ch 1 Creating Customer Relationships And, Ch 2 Developing Successful Marketing And, Ch 3 Understanding The Marketing Environ, And more!
Marketing Research
  • 10 decks
  • 458 flashcards
  • 44 learners
Decks: Chapter 1 Introduction To Marketing Rese, Chapter 2 The Marketing Research Industr, Chapter 3 The Marketing Research Process, And more!
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