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Decks in this class (9)
Chapter 1
Defining the product 1,
Tangible products 2,
Intangible products 3
12
cards
Chapter 2
One of the most common ways of cl...,
Buying behaviour 2,
The following characteristics hav...
32
cards
Chapter 3
Product decisions 1,
Individual product decisions 2,
Product features 3
46
cards
Chapter 4
Brand 1,
Components of a brand 2,
Trademark 3
12
cards
Chapter 5
Product differentiation 1,
There are different dimensions wh...,
Product positioning 3
20
cards
Chapter 6
Types of products 1,
Organisational classifications of...,
Additions to product lines 3
46
cards
Chapter 7
Product life cycle 1,
Key consideratians 2,
Stages of the plc 3
37
cards
Chapter 8
The consumer protection act 1,
A patent 2,
The most common patents include 3
19
cards
Chapter 9
Product management 1,
Product manager 2,
As a function 3
19
cards
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Product Management
- Class purpose General learning
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