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Service Management

This class was created by Brainscape user Laura Eberhardt. Visit their profile to learn more about the creator.

By: Laura Eberhardt
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Decks in this class (10)

Chapter 1: Basics
What are the 3 sectors of the ger...,
What is fisher s demand hypothesis 2,
Give me the elasticity for each s...
19  cards
Chapter 2: The Customer in Focus
Give me the definition of custome...,
What are the goals of customer re...,
What are the 4 central components...
34  cards
Chapter 3: Performance Policy: PRODUCT
What are the 5 implications of be...,
What are the goals of performance...,
What are the variations of servic...
12  cards
Chapter 3: Pricing Policy PRICE
What are 5 implications for price...,
What are the goals of pricing pol...,
Define price calculation price ca...
9  cards
Chapter 3: Distribution Policy PLACE
Give 5 implications 1,
What are the goals of distributio...,
What are the different transport ...
8  cards
Chapter 3: Communication Policy PROMOTION
Give 5 implications 1,
What are the goals of communicati...,
What are the different communicat...
8  cards
Chapter 3: Personnel Policy HR
Give 5 responsibilities of hr in ...,
Give 5 implications 2,
Define customer orientation and e...
5  cards
Chapter 3: Equipment Policy PHYSICAL FACILITIES
What is equipment policy 1,
What are key elements of equipmen...,
Why is it part of the marketing m...
5  cards
Chapter 3: Process Policy PROCESSES
What is process policy 1,
What are key elements of process ...,
How is it relevant to the marketi...
5  cards
Chapter 4: Quality Management and Service Controlling
Define quality 1,
What are the 2 different quality ...,
What are 8 principles of quality ...
5  cards

More about
Service Management

  • Class purpose General learning

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