This class was created by Brainscape user Bianka Nagy. Visit their profile to learn more about the creator.
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Bianka Nagy
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Decks in this class (12)
Lecture 1 Regulatory Focus Theory
Regulatory focus theory,
Promotion focused,
Prevention focused
33
cards
Article 1.1 - Scholer et al
What does success look like for p...,
What does failure look like for p...,
What does success look like for p...
16
cards
Article 1.2 - Berger (2020)
Uncertainty task,
Example of uncertainty tax,
Trialability
11
cards
Lecture 2 - Social Identity and Belonging
I frame,
S frame,
Example smoking cessation
16
cards
Article 2.1 Van Bavel & Packer
Scandinavian airlines campaign fa...,
I am canadian success,
What are the psychological factor...
13
cards
Article 2.2 - George Loewenstein & Nick Carter
I frame,
S,
Historical and contextual limitat...
11
cards
Lecture 3 - Consumer well-being, values and morality
Why are advertising executives so...,
Research showing how consumers ar...,
Hedonic treadmill
39
cards
Article 3.1 Huta 2016
Ways of living eudaimonia and hed...,
Outcomes of ways of living eudaim...,
Eudaimonic orientations 4 core el...
14
cards
Article 3.2 Schwartz (2012)
Value theory schwartz,
1 self direction,
2 stimulation
24
cards
Lecture 4 - WOM and Trends & generations
Word of mouth,
Factors that amplify the impact o...,
Why do people share things online...
10
cards
Article 4.1 Berger 2014
Impression management,
Self enhancement,
Identity signaling
34
cards
Article 4.2 Bolderlijk and Jans
Challenges in minorities driving ...,
Potential for positive influence,
When does minority influence incr...
5
cards
More about
SIPA
- Class purpose General learning
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