This class was created by Brainscape user Marisol Ann Ciovacco. Visit their profile to learn more about the creator.
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Decks in this class (23)
Chapter 1
Four defining characteristics set...,
Social interactivity,
Not only does openness mean indiv...
15
cards
Chapter 2
A major distinction among social ...,
A social graph,
Network
26
cards
Lecture 2
Social media trends in 2021,
The main reason for using social ...,
Which ads are most likely to driv...
35
cards
Chapter 3
The purpose of a social media audit,
Overall comprehensive social medi...,
Marketers perform smaller interim...
14
cards
Chapter 4
The general consensus among marke...,
Over time companies have been gen...,
This shift in measuring social me...
12
cards
Chapter 5
Strategic social media marketing ...,
While most ctas in the past were ...,
What is a value driving perspective
10
cards
Chapter 6
The key to making a great social ...,
Planning for social media marketi...,
The planning process
5
cards
Chapter 10
Three key problems have remained ...,
What is the problem with generate...,
Define the intrusiveness issue
7
cards
Lecture 1
What is social media,
What established defining charact...,
When and why did social media fir...
14
cards
Lecture 3
Paid media is owned media is any ...,
Owned media is,
Earned media is
32
cards
Lecture 4
Brands should not use company con...,
Certain audience groups are becom...,
Social media can be used to help ...
13
cards
Lecture 5
Social media marketing planning apps,
Planning for social media marketi...,
Planning must account for paid ow...
11
cards
Lecture 6
Marketing research defined,
Marketing research reduces,
Marketing research links
69
cards
Designing Content I
Content marketing is,
T fcontent marketing is not new,
Content marketing emphasizes the ...
51
cards
Chapter 7
At the heart of owned social medi...,
Content marketing is a form of,
Content marketing is about
15
cards
Chapter 8
Internet advertising has grown ex...,
Social media advertising is,
Although most of the paid social ...
24
cards
Chapter 9
We call something viral if,
Viral coefficient,
Note that this viral coefficient ...
28
cards
Chapter 11
If your social media marketing st...,
Consumers are more likely to talk...,
When a product is inherently soci...
14
cards
Chapter 12
With the wide acceptance of socia...,
Customer feedback on social media...,
Irrespective of the type of custo...
12
cards
Designing Content Part II
7 rules for developing effective ...,
Designing contents to drive busin...,
When developing relevant content ...
57
cards
Social Media Advertising and Influencer Marketing
According to zenith social media ...,
Global ad spend is estimated to r...,
Zenith attributes the growth to t...
17
cards
Viral Marketing and New Product Development
Organic content,
Consumer solicited content,
Incentivized content
30
cards
Managing Customers and Social Media ROI
Social interactions take place on...,
A customer service agent dealing ...,
Key benefits of social crm are th...
40
cards
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Social Media Marketing and Insights
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Social Media Marketing
- 5 decks
- 126 flashcards
- 12 learners
Decks:
Chapter 1, Chapter 2, Chapter 3, And more!
Social Media Period 1
- 81 decks
- 1613 flashcards
- 80 learners
Decks:
Lesson 1 Vocabulary, Lesson 1 Vocabulary Tyler Green, Lesson 1 Flashcards, And more!
CUSTOMER INSIGHT
- 19 decks
- 387 flashcards
- 22 learners
Decks:
Risks Needs Motivations, New Product Development, Product Protocol, And more!
