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Strategic sport mkt/econ

This class was created by Brainscape user Toby de Gruchy. Visit their profile to learn more about the creator.

By: Toby de Gruchy
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Decks in this class (5)

Advertising through sport
To recognise the complexity of promotion with respect to the various forms it can assume as part of the marketing mix How advertising is different from sponsorship Motivation behind advertising How to measure attitude toward advertising through sport Various advertising mediums in sport
36  cards
Sport sponsorship
What strategies of framing can sp...,
What are some of the early indust...,
How do eg gambling firms utilise ...
17  cards
Integrated marketing communications (IMC) - The value of strategic brand management
0  cards
Moving beyond traditional media relations - Managing digital and social media marketing in sport
What was the original definition ...,
What are some key dates in how so...,
G 3
6  cards
Measuring advertising/sponsorship effectivenes
What are the key buzzwords when m...,
What are the two tenets that rese...
2  cards

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Strategic sport mkt/econ

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