This class was created by Brainscape user Evangeline Taylor.

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Decks in this class (22)

The Market
What is a market 1,
What is market size 2,
What is online retailing 3
17  cards
Market Research
What is market orientation 1,
What is product orientation 2,
What is primary market research 3
14  cards
Market Positioning
What is market positioning 1,
What is market mapping 2,
What are the advantages of using ...
8  cards
Demand
What does demand mean 1,
What is the law of demand 2,
What factors cause a change in de...
11  cards
Supply
What is supply 1,
What factors can cause supply to ...,
How do costs of production affect...
6  cards
Markets
How do supply and demand interact 1,
What do supply and demand diagram...
2  cards
Price Elasticity of Demand (PED)
What is price elasticity of deman...,
How is ped calculated 2,
How do you interpret ped values 3
7  cards
Income Elasticity of Demand (YED)
What is income elasticity of dema...,
How do you calculate yed 2,
How do you interpret yed values 3
5  cards
Product Design
What are the three elements of th...,
What does function mean in the de...,
What does aesthetics mean in the ...
12  cards
Branding/ Promotion
What are the types of promotion 1,
What are the types of branding 2,
What are the benefits of strong b...
8  cards
Pricing
What are the types of pricing str...,
What factors determine the most a...,
What changes in pricing reflect s...
9  cards
Distribution
What is a distribution channel 1,
What are the main distribution ch...,
What is the direct distribution c...
9  cards
Marketing Strategy
What is the product life cycle 1,
What are extension strategies 2,
What is the boston matrix 3
9  cards
Approaches To Staffing
What is a zero hour contract 1,
What are the advantages of zero h...,
What are the disadvantages of zer...
13  cards
Organisational Design/Structure
What is hierarchy in an organisat...,
What are 3 pros of a hierarchy 2,
What are 3 cons of a hierarchy 3
27  cards
Motivation In Theory And Practise
Q what is motivation in a business 1,
What is an advantage and disadvan...,
Q what is taylor s theory of moti...
38  cards
Leadership Styles
What is a leader 1,
What is leadership 2,
What is the difference between le...
12  cards
Role of an Entrepreneur
What is an entrepreneur 1,
What is the role of an entreprene...,
What is the role of an entreprene...
8  cards
Entrepreneurial Motives & Characteristics
What characteristics and skills a...,
What are financial motives for st...,
What are the advantages and disad...
6  cards
Business Objectives
What is survival as a business ob...,
What are the advantages and disad...,
What is profit maximisation 3
7  cards
Forms of Business
What is a sole trader 1,
What are the advantages and disad...,
What is a partnership 3
20  cards
Moving from Entrepreneur to Leader
What difficulties might an entrep...,
What are the advantages and disad...
2  cards

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Theme 1: The Market

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