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Theme 1.1 - 1.3 (marketing)

This class was created by Brainscape user Olivia Maidment. Visit their profile to learn more about the creator.

By: Olivia Maidment
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Decks in this class (17)

Key Terms
Niche marketing,
Mass marketing,
Marketing mix
18  cards
1.1.1 Dynamic Markets
What is a dynamic market,
What is online retailing,
What is an example of online reta...
12  cards
1.1.1 Niche And Mass Marketing
What is a market,
What is marketing,
What is niche marketing
11  cards
1.1.1 Measuring Markets
What is market size,
What is the size of the following...,
What is market growth
9  cards
1.1.2 Market Research
What is product orientation,
When is product orientation used,
What is market orientiation
20  cards
1.1.3 Market Positioning
What is market positioning,
What is market mapping,
Examples of variables for market ...
10  cards
1.2.1 Demand
What is a market,
What is an example of a market,
Does the buyer sell supply or demand
19  cards
1.2.2 Supply
What is the definition of supply,
How does price effect supply,
How does changes in he cost of pr...
9  cards
1.2.3 Interaction Of Supply And Demand
What is equilibrium price,
How does an increase in competiti...,
How does the cost of transporting...
5  cards
1.2.4 PED
What is the formula for total rev...,
What is the formula for ped,
Formula to work out percentage ch...
18  cards
1.2.5 YED
What is the yed,
What is the formula for yed,
What is income elastic
9  cards
1.3.1 Product And Service Design
What is product and service design,
What are the 3 features of the de...,
What is functionality
9  cards
1.3.2 Branding
What is branding,
What are the three types of branding,
What are the advantages and disad...
13  cards
1.3.2 Promotion + 1.3.3 Pricing Stratagies
What is the definition of promotion,
What are the objectives of promotion,
What is above the line promotion
28  cards
1.3.4 Distribution + 1.3.5 Boston Matrix
What is traditional distribution ...,
What is modern distribution,
What is direct distribution
18  cards
1.3.5 Market Strategy
What is marketing strategy,
Strategies for mass market,
Strategies for niche market
4  cards
1.3.5 Product Life Cycle
What is the purpose of product li...,
What are the 5 stages of the prod...,
What are extension strategies
6  cards

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Theme 1.1 - 1.3 (marketing)

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