This class was created by Brainscape user Arham khan.

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Decks in this class (18)

theme 4
What is globalisation 1,
Why is globalisation important fo...,
What are the key drivers of globa...
106  cards
4.1.1 GROWING ECONOMIES
What is globalisation 1,
What is a growing emerging economy 2,
Give three implications of econom...
11  cards
4.1.2 INTERNATIONAL TRADE AND BUSINESS GROWTH
What is international trade 1,
What is business specialisation a...,
What is foreign direct investment...
6  cards
4.1.3 FACTORS CONTRIBUTING TO INCREASED GLOBALISATION
Give five drivers of globalisation 1,
How has ict driven globalisation 2,
How has transport driven globalis...
7  cards
4.1.4 PROTECTIONISM
What is protectionism 1,
Why might a government use protec...,
What is a tariff 3
8  cards
4.1.5 TRADING BLOCS
What is a trading bloc 1,
Give two potential benefits of tr...,
Give two potential drawbacks of t...
4  cards
4.2.1 CONDITIONS THAT PROMPT TRADE
What are push factors for interna...,
What is a saturated market 2,
How does intense competition act ...
11  cards
4.2.2 ASSESSMENT OF A COUNTRY AS A MARKET
Give five factors to consider whe...,
Why do levels and growth of dispo...,
What is meant by ease of doing bu...
6  cards
4.2.3 ASSESSMENT OF A COUNTRY AS A PRODUCTION LOCATION
Give key factors to consider when...,
Why do production costs matter 2,
Why do skills and availability of...
7  cards
4.2.4 REASONS FOR GLOBAL MERGERS OR JOINT VENTURES
Give five reasons for global merg...,
What is a joint venture 2,
Give one advantage and one disadv...
5  cards
4.2.5 GLOBAL COMPETITIVENESS
What is the impact of exchange ra...,
What does cost competitiveness me...,
Give two ways businesses can achi...
6  cards
4.3.1 MARKETING
What is glocalisation 1,
Name the three marketing approach...,
What is an ethnocentric approach 3
7  cards
4.3.2 NICHE MARKETS
What is cultural diversity 1,
What are features of global niche...,
How should the marketing mix 4ps ...
5  cards
4.3.3 CULTURAL / SOCIAL FACTORS
Give six cultural social consider...,
Why can language and translation ...,
What are unintended meanings in g...
5  cards
4.4.1 IMPACT OF MNCs
What is a multinational corporati...,
Give three impacts of mncs on the...,
Give four impacts of mncs on the ...
7  cards
4.4.2 ETHICS
What are stakeholder conflicts in...,
What are pay and working conditio...,
What are environmental ethical is...
6  cards
4.4.3 CONTROLLING MNCs
Name the four factors to consider...,
What is legal control of mncs 2,
What is political influence in co...
5  cards
final theme 4
What is meant by the term gdp 1,
What is an emerging economy 2,
How does economic growth impact i...
91  cards

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theme 4

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