This class was created by Brainscape user Simona Keremidchieva.
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Simona Keremidchieva
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Decks in this class (16)
4.1.1 - Growing Economies
What is globalisation 1,
How has globalisation changed how...,
How does globalisation allow stra...
36
cards
4.1.2 - International Trade
What are imports 1,
What happens to money when a coun...,
What are the advantages of imports 3
29
cards
4.1.3 - Factors contributing to increased globalisation
What are international trade barr...,
What is trade liberalisation 2,
How does trade liberalisation inc...
28
cards
4.1.4 + 4.1.5 - Protectionism & Trading Blocs
What is protectionism 1,
What are trade barriers 2,
What is a tariff 3
33
cards
4.2.1 - Conditions that prompt trade
What are the main ways a firm can...,
Why might firms consider trading ...,
What are pull factors 3
22
cards
Offshoring and outsourcing
What is offshoring 1,
Which departments are commonly of...,
Why do firms offshore chain of an...
29
cards
Assessing a country as a market
What is disposable income 1,
Why does disposable income matter...,
Why might firms expand into emerg...
26
cards
Assessing a country as a production location
What is foreign direct investment...,
Why do firms invest in overseas p...,
Why are labour costs important wh...
33
cards
Global Mergers and Joint Ventures
What is a joint venture 1,
What is a global merger 2,
What is intellectual property 3
24
cards
Global Competition
What is cost competitiveness 1,
Cost competitiveness is when a bu...,
How can firms achieve cost compet...
26
cards
Global Marketing Strategies
What is a global marketing strate...,
What are the 4ps of the marketing...,
Why might marketing strategies di...
26
cards
Global Niche Markets
What is a global niche market 1,
A small specialised part of the g...,
Why might a firm expand from a do...
15
cards
Cultural and Social Differences
Why must firms consider cultural ...,
How might product be adapted for ...,
How might promotion differ across...
9
cards
Multinational Corporations
What is a multinational corporati...,
At what levels can mncs affect ec...,
How do mncs create employment loc...
30
cards
MNCs and Ethics
What are ethics in business 1,
Why must mncs consider both domes...,
What is an ethical code 3
25
cards
Controlling MNCs
Why do governments try to control...,
How do consumer protection laws a...,
What are the main ways government...
25
cards
More about
Theme 4 - Global Business
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