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Uni 2nd year Buyer Behaviour

This class was created by Brainscape user Louis Wellington. Visit their profile to learn more about the creator.

By: Louis Wellington
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Decks in this class (5)

Week4 - Definitions of Individual and Collective Identity
Definition identity arnould et al...,
Further developed definition of i...,
How does the identity have implic...
9  cards
Week4 - Physical Surroundings: Retail Atmospheres.
Social and physical surroundings ...,
How do odours affect the consumer...,
How do smells affect how much tim...
13  cards
Week4 - Identity Politics, sources of power and identity in the social media age
How does identity link to politic...,
How does consumer identity work b...,
What are sources of power in infl...
5  cards
Week10 - What are experiences and extraordinary experiences?
How is the economy changing steff...,
What is an example of the experie...,
What is experiential consumption ...
10  cards
Week10 - How are experiences staged?
What is an example of a service t...,
Why are marketers trying to stage...,
Company example of offering an ex...
7  cards

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Uni 2nd year Buyer Behaviour

  • Class purpose General learning

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