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Wine Marketing and Eno Tourism

This class was created by Brainscape user Giancarlo Alfano. Visit their profile to learn more about the creator.

By: Giancarlo Alfano
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Decks in this class (13)

WINE MARKET CHARACTERISTICS & GLOBAL SCENARIO
Analysis approaches of wine syste...,
Top three italian regions for tot...,
3 main wine exporters
7  cards
Wine systems and local development
3 aspects of the integrated offer,
Eco system definition in relation...,
Territory definition in relation ...
18  cards
Marketing Process
5 step marketing process,
Getting to know the market 2,
Economic relations in regard to i...
8  cards
consumer needs and desires part 1
3 concepts for quality,
Metaphysical concept in quality,
Production and management concept...
13  cards
Consumer needs and desires part 2
2 components of context,
3 indicators of quality,
Quality perception cues and attri...
10  cards
Define a Market Strategy Part 1
Strategic orientation 5,
Strategic orientation relationshi...,
5 aspects of each orientation to ...
4  cards
Define a Market Strategy Part 2
Wine firm strategic orientation p...,
All ten concepts to hit when mark...,
Market planning process 40
17  cards
Define a Market Strategy Part 3
3 types of targeting offers,
Aggregated market,
Concentrated target single segmen...
12  cards
Define a Market Strategy Part 4
9 new types of marketing,
Relationship marketing,
Guerrilla marketing
6  cards
Implementing Market Program Part 1
Marketing mix theory,
4 p s,
Product range
30  cards
Implementing Market Program Part 2
5 m s of communication,
3 different types of communication,
Brand visual and function
19  cards
Implementing Market Program Part 3
Marketing planning steps 4,
11 in depth steps,
Two factors that follow the mission
7  cards
Enotourism
Top accommodations for eno tourism,
Top modes of transportation for e...,
New forms of tourism 8
9  cards

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Wine Marketing and Eno Tourism

  • Class purpose General learning

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